In an interview with Blizzard's COO Paul Sams, Wired's GameLife column tells us how the company's upcoming and as-of-yet unannounced MMO will be "significantly different" than its other games.

Conducted at the recent BlizzCon event in Anaheim, California, the question posed to Sams asked if there was concern that the new MMO could cannibalize WoW subscribers:
At Blizzard's annual fan convention BlizzCon this past weekend, chief operating officer Paul Sams said that although there has been some initial concern in the company about cannibalizing their WoW subscribers, they think they'll get over it quickly.

"I think the (new MMO) is going to be significantly differentiated enough," Sams said. "Such that, you're not going to feel like they're one and the same resulting in that you have to pick or choose," he said.

"If the bad thing that happens to us is that they leave WoW and go to this other thing of Blizzard's, then we'll work through that pain," he added.

Sams also responds to the future of World of Warcraft by saying "We're going to continue to support this game." No doubt.